The nature of social media

The social media space is a fertile crescent for business. Company image and public relations are projected and conducted through social media. The LDS church uses social media as a platform for missionary work, disaster relief, networking, teaching, and are pushing family history into the social media space. It is equally imperative for businesses and churches to adapt to their habitat. Social media is corporate habitat. Nature mandates that a species that does not adapt will die. Without social media the church cannot survive.